Baseline
SEO, AEO, and GEO visibility
We test the buyer paths that matter: Google organic results, service pages, schema, AI Overviews, ChatGPT, Perplexity, Claude, and competitor citation patterns.
Founding paid diagnostic
Buy the fixed-scope audit only when the leak is real.
A fixed-scope diagnostic for specialist UK law firms that need to know where qualified matters leak across Google, answer engines, AI-assisted search, and competitor comparison paths before the enquiry form.
Founding rate
£950
+ VAT. First 3 firms only. Standard audit pricing moves to £1,750-£2,500 after the founding places.
When to buy it
After the free scan shows a real leak.
The free scan is the first filter. If it shows that competitors are easier to find, trust, or explain, the paid audit gives the full decision map before you commit to implementation or a monthly retainer.
Buy signals
The audit is for firms with a commercial question, not curiosity.
The founding rate is deliberately narrow. It should help a firm decide what to fix first, who should fix it, and whether ongoing work is justified.
01You already spend on SEO, PPC, content, or a website team but cannot see why competitors still win the shortlist.
02One practice area matters commercially enough to diagnose properly.
03Clients often compare you with named firms before enquiring.
04You need a fix order your current team can act on, not another vague marketing audit.
What you receive
A commercial verdict, not a mystery score.
Comparison
Three named competitor checks
The audit compares your firm against visible competitors so the verdict is commercial, not abstract.
Fix list
10-15 prioritized changes
Each fix is sequenced by likely impact, effort, and whether your existing agency, web team, or Axonis should handle it.
Decision
One clear next commercial step
Do nothing, give the roadmap to your current team, ask Axonis to implement, or scope an ongoing programme only if the evidence supports it.
10-working-day flow
The output is a decision map, not a dependency.
Day 1
Confirm one priority practice area, competitor set, and buyer prompt set.
Days 2-5
Inspect public evidence, crawl signals, service-page structure, schema, and trust proof.
Days 6-8
Run comparison checks across search, answer, and AI-assisted buyer journeys.
Days 9-10
Write the decision report and prepare the 45-minute walkthrough.
Not included
Clear boundaries protect both sides.
- No legal advice.
- No ranking, citation, lead, or revenue guarantee.
- No implementation work unless separately scoped after the audit.
- No monthly retainer required to receive the diagnostic.
Terms
Fixed scope. No retainer pressure.
This is priced to prove the method with the first three firms, then move to standard audit pricing once Axonis has paid proof.
- Price
- £950 + VAT founding rate
- Limit
- First 3 specialist UK law firms
- Timeline
- 10 working days
- Format
- PDF report plus 45-minute walkthrough
- Retainer
- Not required
Start smaller if needed
Not ready to buy the audit? Request the free scan first.
Four fields. 48-hour diagnostic. If there is no obvious commercial leak, we will not recommend the paid audit.