Services
How we work with your law firm.
We structure every engagement the same way. Free scan first, paid audit second, ongoing work only if the leak is clear. Everything is proof-linked. Nothing is filler.
The one-off audit
One diagnostic. One fix order. No retainer trap.
One diagnostic engagement to answer one question: where does your firm currently stand when clients compare solicitors, and what are the first things that would change that?
Best for law firms who want to understand their position before committing to ongoing work. The audit doesn’t require a retainer — many clients implement the roadmap themselves.
Founding rate
£950 + VAT
First 3 specialist UK law firms. Standard audit pricing moves to £1,750-£2,500 after the founding places.
See the founding auditDeliverables
What you receive
One page from the audit format.
The audit is delivered as a PDF. Below is one sample section from the report format. Your version names your firm, your competitors, and the evidence behind each finding.
Axonis · AI Visibility Audit
Example ref: AX-SAMPLE-01 · Illustrative output
Confidential
Sample page
Section 03 of 08
Schema Markup Findings
We audited every URL in your sitemap against the schema types AI engines use to identify and cite specialist law firms. Of 14 schema deficiencies found across your site, three structural gaps are most likely to explain why competitors are easier to cite.
- 01High
Missing LegalService schema on homepage.
HighYour homepage declares Organization but not LegalService. AI engines use the more specific type when disambiguating between law firms and other businesses sharing the same name.
Why it matters: Affects how AI systems classify the firm.
- 02High
Author markup absent on all 47 insight articles.
HighNone of your published articles declare a Person + sameAs author entity. Claude and Perplexity both deprioritise unauthored content when synthesising citation lists — this single gap affects your entire content catalogue.
Why it matters: Affects all insight content, not one page.
- 03Medium
FAQ schema missing on six practice-area pages.
MediumEach page contains 4–8 question/answer pairs but none are marked up as FAQPage. AI Overviews preferentially cite structured FAQs over equivalent unstructured content.
Why it matters: Weakens answer extraction on practice pages.
Priority action · Week 1 — highest citation impact
Replace Organization with LegalService in homepage <head>. Effort: 30 minutes. Validate the markup before measuring citation movement.
{
"@context": "https://schema.org",
"@type": "LegalService",
"name": "Client firm name withheld",
"url": "https://client-site.example",
"areaServed": "Manchester",
"serviceType": [
"Clinical negligence",
"Personal injury"
],
"knowsAbout": ["NHS Resolution", "Limitation Act 1980"]
}Section 03 of 08. The full audit covers: citation inventory, schema markup, entity and author signals, content gap analysis, competitor benchmarking, 90-day roadmap, and appendix — each finding with implementation code and effort estimate.
Sample audit excerpt · Section 03 of 08
One illustrative section from the Discovery Audit format. Every live finding carries a severity rating, evidence, effort estimate, and implementation code. Flat-fee engagement. No retainer required after delivery.
Audit timeline
Six weeks, hour by hour, week by week.
No black box. You see the working as it happens.
Week 1
Kick-off and competitor confirmation
What happens
60-min kick-off call. You confirm three competitors, your priority practice areas, and the buyer prompts you most want to be cited for.
What you receive
Working brief, prompt-pattern shortlist, scan window confirmed.
Week 2
Baseline scan begins
What happens
We run 40+ prompt patterns across ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini — for your firm and the three competitors.
What you receive
Mid-week status note with the first signal we see (no findings yet — this is data-collection week).
Week 3
Citation network mapping
What happens
We trace what content, schema, and external mentions the AI systems are pulling from. The map shows why your competitors are cited and you aren't (or vice versa).
What you receive
Citation network draft (PDF) and a 15-min Loom walking you through the most surprising finding.
Week 4
Structural fix list
What happens
Schema audit, entity-disambiguation audit, content-cluster audit. Every gap gets an effort estimate and an expected citation impact.
What you receive
Ranked structural-issue list, with implementation code samples for the top 5.
Week 5
Roadmap and proof drafts
What happens
We draft the 90-day roadmap and the recommended next-quarter content interventions. Built so your in-house team or existing SEO agency can execute without us.
What you receive
Draft report for your review, plus the executive summary.
Week 6
Final report and walkthrough
What happens
Two-hour live walkthrough (or 30-min Loom if you prefer async). Your questions, our working — no slide deck, no sales pitch.
What you receive
Final report, recorded walkthrough, and the choice: implement yourself, hand it to your existing agency, or move into a retainer with us.
Ongoing retainers
Three cadences. Same method. Different intensity.
After the audit (or instead of, if you know what you need) we offer three retainer tiers. Prices move with scope — we quote per firm after a short scoping call.
Quarterly cadence
Starter
For firms with a defined specialism and a single practice area we're optimising. Includes quarterly scan refresh, ongoing schema upkeep, and one content intervention per month.
- Quarterly scan across all prompt patterns
- Ongoing schema and entity upkeep
- One content intervention per month
- Quarterly strategy review
3-month minimum · pricing on proposal
Monthly cadence
Essentials
The default choice for firms with 2–4 practice areas or multiple partner-led teams that want search and AI visibility developed in parallel.
- Monthly scans and citation tracking
- Continuous schema and entity work
- Two content interventions per month
- Monthly strategy review
6-month minimum · pricing on proposal
Weekly cadence
Accelerate
For firms treating visibility as a core competitive edge.
- Weekly monitoring and alerts
- Unlimited schema and content throughput
- Custom LLM prompt testing across 40+ patterns
- Direct partner-to-partner channel
12-month initial term · pricing on proposal
What we don’t do
The work we refuse is as defining as the work we take.
- Generic thought-leadership content. If a piece of content isn't targeting a specific AI query pattern, we don't write it.
- Press releases. Not what AI systems cite.
- Social media management.
- Paid advertising. We'll advise on it but we don't run it.
- Rank-tracking as a primary metric. Qualified visibility is the metric.
Frequent questions