Buying guide
The best audit is not the one with the biggest deck. It is the one that shows where your firm is missing from comparison journeys, why competitors are easier to verify, and what should be fixed first.
Short answer
A strong AI visibility audit should combine SEO, AEO, GEO, trust evidence, solicitor/entity clarity, competitor comparison, and a fixed first-fix order. If it cannot show source evidence, do not buy it.
Decision table
Conventional SEO agency
Checks rankings, traffic, and maybe generic AI prompt visibility.
Axonis visibility desk
Checks search, answer readiness, AI citation readiness, service-page clarity, trust markers, schema, and named competitor evidence.
Conventional SEO agency
Screenshots, scores, or broad commentary without a clear commercial next action.
Axonis visibility desk
Public source links, competitor reasons, first-fix order, and a stop/go recommendation.
Conventional SEO agency
Monthly retainer pitched before the first visibility leak is validated.
Axonis visibility desk
Free scan first. Founding fixed-scope audit at GBP 950 + VAT for the first three firms, then standard audit pricing.
Conventional SEO agency
A report that says more content is needed.
Axonis visibility desk
A decision: do nothing, fix internally, buy the audit, or scope implementation only if the evidence supports it.
How to judge the claim
Recommended next step
Four fields. Public evidence only. If there is no useful commercial leak, Axonis will not recommend the paid audit.