Sample audit
This fictional sample shows the structure and level of evidence a specialist law firm receives: citation inventory, competitor comparison, priority fixes, and a 90-day implementation roadmap.
Direct answer
The Axonis audit tells a law firm where it is missing from search and AI answer journeys, which competitors are being cited instead, what structural signals explain the gap, and which fixes should happen first. The output is built for decision-making, not vanity reporting.
Fictional extract
| Engine | Client cited | Leading competitor | Meaning |
|---|---|---|---|
| ChatGPT | 0 / 18 | 14 / 18 | Not named on commercial discovery prompts |
| Perplexity | 0 / 18 | 12 / 18 | Competitors cited from attributed guides |
| Google AI Overviews | 2 / 18 | 8 / 18 | Listed in passing, not recommended |
| Claude | 1 / 18 | 11 / 18 | One historic briefing recognised |
Priority issue list
Critical
AI systems can read the visible page, but the firm is not explicitly classified as a specialist legal-service entity for its highest-value work.
Add LegalService schema to the commercial disputes, insolvency, and arbitration pages.
High
Competitors are being cited through named partner authority while this fictional firm's partner expertise is visible only as unstructured text.
Add Person schema, knowsAbout fields, worksFor relationship, and sameAs references where public.
High
Substantive guidance exists, but it lacks author, date, article type, and internal links back to commercial service pages.
Convert priority briefings into structured HTML articles with Article schema and clear author attribution.
90-day roadmap
Days 1-10
Fix schema and canonical issues on priority pages.
Days 11-30
Rebuild answer blocks and FAQs for the highest-value prompts.
Days 31-60
Publish structured briefings linked to service pages and partner entities.
Days 61-90
Re-scan AI citations, compare competitor movement, and decide whether implementation should continue.
Proof policy
This page exists so a partner can judge the seriousness of the work before submitting a scan. It is not a case study. Real case studies will appear only after measurable client results and explicit approval.
FAQ
No. This is a fictional sample created to show the format, level of detail, and decision quality a law firm can expect. Axonis does not publish client findings without approval.
A live audit includes a citation inventory, three named competitor comparisons, priority issue list, implementation guidance, schema recommendations, and a 90-day roadmap.
Yes. The audit is designed so an existing web team, SEO agency, or in-house marketer can implement the roadmap. Axonis implementation is optional.