Layer 01
01 / 05
SEO foundation
Whether the priority practice-area pages are crawlable, indexable, internally linked, and aligned with real buyer searches.
Methodology
How we do it.
Five diagnostic layers. Four delivery pillars. Nothing is guessed.
Layer 02
02 / 05
Answer readiness
Whether important pages give direct answers, definitions, FAQs, and comparison context that answer engines can extract cleanly.
Layer 03
03 / 05
AI answer citation
How often AI Overviews, ChatGPT, Perplexity, and Claude mention the firm against named competitors.
Layer 04
04 / 05
Entity clarity
Whether schema, author pages, SRA details, service pages, and public proof make the firm machine-readable and verifiable.
Layer 05
05 / 05
Enquiry leak
Where a qualified visitor loses confidence before calling, emailing, or submitting the form.
- 01Diagnostic audit
- 02Structural fixes
- 03Content-driven citation building
- 04Monitoring and iteration
01
Diagnostic audit
We run every engagement through the same audit framework before we propose a single fix. Skipping this step is how agencies end up doing generic work — we don't.
What we do
- Query priority practice-area and buyer-question patterns across Google, AI Overviews, ChatGPT, Perplexity, and Claude.
- Record every firm cited for each prompt.
- Map the citation network: what content, schema, and external mentions are the AI systems pulling from?
- Run the same audit against visible competitors in your practice area.
- Produce a 15–25 page report with reproducible methodology.
What you get
The exact phrases where you're visible, the exact phrases where your competitors are visible and you aren't, and the structural reasons why.
02
Structural fixes
Search systems and AI tools need clear public signals. They look for consistent service pages, schema markup, entity clarity, reviews, author signals, and trust markers. Many law firm sites leave those signals scattered.
What we do
- Deploy appropriate schema types without implying Axonis is a law firm.
- Add author markup with proper entity linking to every piece of thought-leadership content.
- Structure FAQ content for direct AI citation (AI systems preferentially cite structured FAQs).
- Disambiguate your firm as an entity (Google Knowledge Graph, Wikidata, legal directories).
What you get
A website that search systems can read as clear, trustworthy, and specific to your practice area.
03
Content-driven citation building
Once the structure is right, we improve the pages and assets that clients actually use to compare firms.
What we do
- Build targeted answer content for high-intent prompt patterns identified in the audit.
- Craft hub pages that AI systems recognise as definitive sources on a specialism.
- Develop reproducible proof formats — case-result summaries, methodology explainers, position papers — that AI systems quote directly.
- Pursue authoritative external citations from legal directories, industry associations, and specialist publications.
What you get
Content that works the first time it's published, not content that has to wait twelve months for a ranking improvement that may never come.
04
Monitoring and iteration
AI systems change. Their ranking signals change. What was cited in January may not be cited in April. This isn't a set-and-forget engagement.
What we do
- Weekly (Accelerate) or monthly (Essentials) re-scans of your core prompt patterns.
- Alert-based notification when citation position changes materially.
- Quarterly strategic review with your team.
- Continuous refresh of structural and content assets.
What you get
A firm whose qualified visibility is actively defended, not passively hoped for.
Discovery audit timeline
Six weeks, week by week.
Most agencies hand you a deliverables list and disappear for six weeks. We don’t. Below is what week one through week six actually look like — what we’re working on, and what lands in your inbox.
Week 1
Kick-off and competitor confirmation
What happens
60-min kick-off call. You confirm three competitors, your priority practice areas, and the buyer prompts you most want to be cited for.
What you receive
Working brief, prompt-pattern shortlist, scan window confirmed.
Week 2
Baseline scan begins
What happens
We run 40+ prompt patterns across ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini — for your firm and the three competitors.
What you receive
Mid-week status note with the first signal we see (no findings yet — this is data-collection week).
Week 3
Citation network mapping
What happens
We trace what content, schema, and external mentions the AI systems are pulling from. The map shows why your competitors are cited and you aren't (or vice versa).
What you receive
Citation network draft (PDF) and a 15-min Loom walking you through the most surprising finding.
Week 4
Structural fix list
What happens
Schema audit, entity-disambiguation audit, content-cluster audit. Every gap gets an effort estimate and an expected citation impact.
What you receive
Ranked structural-issue list, with implementation code samples for the top 5.
Week 5
Roadmap and proof drafts
What happens
We draft the 90-day roadmap and the recommended next-quarter content interventions. Built so your in-house team or existing SEO agency can execute without us.
What you receive
Draft report for your review, plus the executive summary.
Week 6
Final report and walkthrough
What happens
Two-hour live walkthrough (or 30-min Loom if you prefer async). Your questions, our working — no slide deck, no sales pitch.
What you receive
Final report, recorded walkthrough, and the choice: implement yourself, hand it to your existing agency, or move into a retainer with us.
Start here
Start with a scan.
A free law firm visibility scan gives you a short snapshot: where your firm appears today, where competitors are easier to find, and the two or three gaps most likely to affect qualified enquiries. Takes 48 hours. No call required.