01 / Search demand
Which practice-area searches and buyer questions should surface the firm?
Priority buyer prompts and the pages currently answering them.
For specialist UK law firms
See why the other firm gets shortlisted.
A free Axonis scan shows where competitors are easier to find, trust, or contact across Google, AI answers, service pages, schema, and proof signals before a client ever contacts you.
Built for firms where one extra qualified matter can pay for the work.
Why this matters
Referrals are powerful. The online check decides whether they survive.
A prospective client hears your name, then quietly compares you. If a competitor looks more specialist, better evidenced, easier to understand, or easier for AI tools to explain, the enquiry leaks away without ever appearing in your inbox.
What the scan checks
Four questions. Evidence only.
02 / Competitor pull
Who appears before the firm when a client compares options?
Three visible competitors and the signals making them easier to trust.
03 / AI citation readiness
Can answer engines understand and verify the firm cleanly?
Missing entity, content, FAQ, and schema clues.
04 / Entity trust
Do services, credentials, authors, schema, and proof point to the same promise?
Entity contradictions that weaken the shortlist.
Best fit
Not every firm should be contacted. That is the point.
Axonis is aimed at specialist firms where the owner or partner can act quickly if the scan shows a clear acquisition leak.
5 to 30 lawyers
Owner-led or partner-led
Specialist practice area
UK market
Commercially meaningful matter value
No mature in-house growth team
If the scan finds a leak
Founding audit: £950 + VAT.
First 3 specialist law firms only. Fixed scope, 10 working days, no retainer required.
See the paid auditLost-enquiry baseline across search, trust, and AI-assisted research
Three named competitor comparisons
10-15 prioritized fixes
45-minute walkthrough
No fake proof
We will not pretend to have law-firm case studies before the work earns them.
The scan is the proof surface for now: your firm, your competitors, your practice area, your answer readiness, and the first fixes visible before a paid audit.
Start here
Send the firm. We send the leak map.
Name, firm, website, email. No call required.