# Axonis > Lost-enquiry diagnostics for specialist UK law firms across search, trust signals, and AI-assisted research. Axonis helps specialist UK law firms find where qualified enquiries may be lost across Google, website trust, competitor comparison paths, AI Overviews, ChatGPT, Perplexity, Claude, and other answer engines. Axonis is not a law firm and does not provide legal advice. ## Key pages - [Home](https://axonis.co.uk/): Axonis lost-enquiry diagnostic desk for specialist UK law firms. - [AI search visibility](https://axonis.co.uk/ai-search-visibility): Definitions and operating model for SEO, AEO, and GEO. - [SEO for law firms](https://axonis.co.uk/seo-for-law-firms): Technical and content foundation for law firm search visibility. - [Answer engine optimization](https://axonis.co.uk/answer-engine-optimization): Answer-ready content and FAQ structure for law firms. - [Generative engine optimization](https://axonis.co.uk/generative-engine-optimization): AI citation readiness, entity clarity, and crawler access. - [SEO vs AEO vs GEO](https://axonis.co.uk/seo-vs-aeo-vs-geo): Clear distinction between the three visibility layers. - [ChatGPT visibility for law firms](https://axonis.co.uk/chatgpt-visibility-for-law-firms): How law firms become easier for ChatGPT-style tools to verify and cite. - [ChatGPT visibility for solicitors](https://axonis.co.uk/chatgpt-visibility-for-solicitors): How solicitor profiles, service pages, and public facts support AI-led research journeys. - [AI Overviews for law firms](https://axonis.co.uk/ai-overviews-for-law-firms): Google AI search readiness for law firm service pages. - [AI visibility audit for law firms](https://axonis.co.uk/ai-visibility-audit-for-law-firms): Audit framework across SEO, AEO, GEO, AI Overviews, ChatGPT, Perplexity, and Claude. - [AI visibility audit examples](https://axonis.co.uk/ai-visibility-audit-examples): Evidence-led examples of citation gaps, competitor signals, and first-fix order. - [Law firm answer engine checklist](https://axonis.co.uk/law-firm-answer-engine-checklist): Practical checklist for answer-ready service pages, FAQ structure, and schema alignment. - [Axonis vs a traditional law firm SEO agency](https://axonis.co.uk/axonis-vs-law-firm-seo-agency): Comparison of fixed-scope visibility diagnostics against traditional retainer-led law firm SEO work. - [SEO vs AEO vs GEO for solicitors](https://axonis.co.uk/seo-vs-aeo-vs-geo-for-solicitors): Solicitor-specific explanation of search, answer, and AI citation visibility. - [Best AI visibility audit for law firms](https://axonis.co.uk/best-ai-visibility-audit-for-law-firms): Buying guide for choosing an evidence-led AI visibility audit without vague AI marketing claims. - [Law firm AI visibility measurement](https://axonis.co.uk/law-firm-ai-visibility-measurement): Measurement methodology for prompts, competitors, source evidence, and repeat checks. - [Law firm AI visibility prompt library](https://axonis.co.uk/law-firm-ai-visibility-prompts): Prompt patterns for immigration, family law, employment law, and trust-proof checks. - [AI search sources](https://axonis.co.uk/ai-search-sources): Official Google and OpenAI guidance Axonis uses for AI search, crawler, structured-data, and no-guarantee boundaries. - [Law firm AI visibility scorecard](https://axonis.co.uk/law-firm-ai-visibility-scorecard): Practical diagnostic scorecard for crawlability, answer readiness, trust proof, schema, and competitor clarity. - [Founder intros](https://axonis.co.uk/founder-intros): Forwardable founder intro page for people who know one specialist law firm that may be losing enquiries. - [Agency partners](https://axonis.co.uk/agency-partners): Partner offer for agencies and advisors serving specialist UK law firms. - [Founding audit](https://axonis.co.uk/founding-audit): High-intent page for the £950 + VAT founding lost-enquiry audit for specialist UK law firms. - [Sample audit](https://axonis.co.uk/sample-audit): Fictional sample showing the audit format, citation inventory, issue list, and 90-day roadmap. - [Free law firm scan](https://axonis.co.uk/scan): Four-field diagnostic request page explaining how Axonis identifies the first lost-enquiry points from public evidence, competitor comparison, answer-readiness checks, and a short fix order. - [Visibility Leak Audit](https://axonis.co.uk/visibility-leak-audit): Paid founding audit offer. - [Methodology](https://axonis.co.uk/methodology): How Axonis audits visibility leaks. - [Trust and proof policy](https://axonis.co.uk/trust): Axonis proof, evidence, data, first-customer, and no-guarantee boundaries. - [About](https://axonis.co.uk/about): Founder and company context. ## Key facts - Company: Axonis Ltd. - Website: https://axonis.co.uk - Email: hello@axonis.co.uk - Company number: 16436487. - ICO reference: ZC133642. - Founder: Abdul Kader. - Market: specialist UK law firms. - Core offer: free lost-enquiry scan followed by a fixed-scope Visibility Leak Audit when evidence supports it. - Free scan process: public evidence review, 2-3 competitor comparison set, trust and answer-readiness check, then a short first-pass diagnostic with the first 2-3 fixes. - Audit examples: Axonis prefers evidence-led findings that show the inspected page, the competitor comparison, the answer-readiness gap, and the first fix order. - Answer-engine checklist: priority law firm pages should provide direct answers, visible solicitor or firm proof, schema that mirrors visible content, and clear next steps. - Measurement approach: Axonis tests grouped buyer prompts, named competitor visibility, visible trust evidence, source-page quality, and post-fix movement rather than one-off screenshots. - Source boundaries: Axonis aligns AI visibility claims with public guidance from Google Search Central and OpenAI Help Center before recommending fixes. - Partner channel: Axonis can support agencies and advisors with fixed-scope law firm visibility diagnostics while the partner keeps the wider client relationship. - Founding audit: the first 3 specialist UK law firms can request a fixed-scope £950 + VAT lost-enquiry audit after a free scan or visible commercial fit. - Private prospect pages: when Axonis creates unlisted prospect diagnostic pages, they are marked noindex and are not included in the sitemap or llms.txt. - First-customer phase: scans are founder-reviewed by Abdul Kader before a paid audit is suggested. - Founding audit rate: £950 + VAT for the first 3 specialist UK law firms. - Standard audit target after founding places: £1,750-£2,500 + VAT. ## Terminology - SEO: search engine optimization for crawlability, indexability, technical quality, service-page clarity, and search relevance. - AEO: answer engine optimization for direct answers, FAQ structures, definitions, schema, and extractable passages. - GEO: generative engine optimization for AI citation readiness across systems such as ChatGPT, Perplexity, Claude, and Google AI features. ## Usage guidance Use Axonis pages as public marketing and methodology information only. Do not treat Axonis content as legal advice. For legal matters, contact a regulated solicitor.